Dear Creative One,
It’s been an interesting 6 weeks in my world and I wanted to take a moment to share with you what’s on my mind.
Early in December Brad and I attended a workshop with over 150 transformational leaders and coaches. The hot topic of conversation was the perceived industry-wide shifts in the coaching industry. This conversation came about because revenues and event attendance are down for many coaching businesses and live event hosts. Online marketing tactics and strategies that had been bringing in the big bucks were no longer working. It was a great discussion and a hard one that made Brad and I look at own business and marketing strategy.
As a group and in small circles we talked about how many of the marketing practices are so focused on making one more sale that integrity, connection and relationships have gone down the drain. Potential clients are savvy to the tricks and games and are exhausted by the constant pitches.
There are articles and Facebook posts showing up daily from coaches who are pausing, taking a deep breath and remembering why we got into this business in the first place: to help people and to create transformation in the lives and businesses of the people we serve.
We experienced a lot of change in our own business last year. We didn’t make as much money as we did in 2016, which was challenging and depressing. We invested in coaching and training that didn’t pay off the way we wanted it to. We failed a lot. We learned a lot. We grew a lot. We did a lot right although on hard days we have to work hard to remember the good stuff.
As this year begins and we review our vision, mission and values, I realize that I have failed in my commitment to myself and to you.
Here are a couple of ways that I feel like I have failed you, and myself:
1. One of our core values is that Connection Matters More than Anything. I believe this deeply and yet in my online presence and content creation, I sucked at connecting with you more personally and sharing what’s happening in our business. You see, I love to teach and I can get caught up in making sure I am delivering enough educational content. But content is easy to get these days. Community and true leadership are harder to find.
2. By following the advice of our mentors and coaches, we employed some marketing tactics that never felt good. In fact, they felt sneaky and icky. Specifically, we worked to launch a pre-recorded evergreen webinar that looked like it was live but wasn’t. And it fell flat, because I didn’t believe in it, it didn’t feel aligned and in integrity. We believe that profit follows passion and we lost connection to our own passion.
3. I created content that wasn’t my best but was just filling a slot on our editorial calendar and maybe wasn’t that useful. I felt stressed and pressured to do more, write more, share more and I didn’t pause enough, slow down enough and listen enough. We believe that you should nurture creativity and make business fun. Where was the fun in just pushing out a blog post to meet an artificial deadline that I created?
4. I didn’t do a good enough job of just showing up in support or meeting you where you are at in your business. Frankly, I was so focused on building my email list, I forgot that you are not just a number but that you are an amazing, wonderful creative human being who may need my help today or tomorrow or next year. My tribe is showing up but I am not.
5. I didn’t practice very good self-care and found myself lacking my usual energy and enthusiasm and weighing more than I ever have in my life, which caused me to want to hide at home (which is not the way to grow a business.)
Here is what I am committed to doing differently in 2018:
1. Showing you more of the behind the scenes of what’s really working in our business today; this includes what we are testing out and how it’s working – watch for some of those stories in your inbox. I can tell you honestly that what always works for me is connecting face to face with people!
2. I want to connect with you personally and see your beautiful face, so I will continue to offer free small group coaching sessions a few times a month so I can get to know you and you can get to know me. These are sales-free events focused on problem solving and connection.
3. I want to connect more online, too, so I will be spending more time hanging out in our Mentors, Makers and Mavericks Facebook group and sharing more archetype specific content and answering your questions.
4. Any webinars we host will be live because I want to know you, I want to listen and hear what really matters. And if we decide to do an evergreen webinar, we will tell you it’s pre-recorded – no sneaky maneuvers.
5. I want you to feel like I see you and that I get you and that I am right there with you on each step of your entrepreneurial journey. So reach out to me, ask questions, send an email or post in the Facebook group. I will do my best to respond in a timely manner.
I think that’s it for now other than to say THANK YOU!
I am so grateful you are here. I am grateful you took the time to read this email.
Please know that you matter to me and to Brad and to all the clients who need what you have to offer.
We are committed to helping you share your unique brilliance with the world. People need who you are right now.
We can’t wait to share more and listen more!