This is Part 3 of a 3 part series – here’s Part 2 in case you missed it.
Marketing Mistake #9 – Spending too much time trying to get their marketing right rather than get it going.
As artists and creatives, many of our Path to Profit Academy clients tend to perfectionism and/or being hypercritical of their own work. This trait often extends to their marketing efforts to the point whether nothing at all gets off the ground.
If you are not marketing, you are not making money.
Client: “Is my logo right?”
Me: “Nobody cares about your logo – go get a client! Why are you stuck on your logo? What problem does that solve for your specific audience?”
Moving forward without waiting for you marketing collateral, website, speech, or whatever to be perfect is a secret that successful creative entrepreneurs know. “A body in motion stays in motion” applies to your business, not just to physics.
Push yourself into implementation, not perfection. Perfection is not a great marketing tactic.
Marketing Mistake #10 – Creative entrepreneurs like to play it safe.
This mistake goes along with getting it right rather than getting it going. Does this sound like you?
“I’m going to stand back until I have all the pieces in place instead of jumping out into that scary unknown and shamelessly marketing myself”
I head this from my clients over and over again.
I cannot tell you how many times I have tried to implement different tactics or make offers to my specifics audience and have fallen flat on my face.
Over and over again .. tactics, titles, offers, webinars.
But for each attempt I learned something new about what my audience did or didn’t want. This allowed me to offer something different that did get a great response.
When you’re not afraid to fail, you will stay in motion and gain valuable insights along the way.
Marketing Mistake #11 – Showing desperation in your marketing.
Creative entrepreneurs often struggle to make ends meet in their business because of many of the mistakes I have outlined so far. When there’s no money coming in they can be scared and desperate.
Their marketing becomes calling people on the phone or standing up at a networking event and asking “Do you need me? Do you need me today? I think I can help you today. Do you need me?”
Is that you?
This is pushy sales-based marketing instead of attraction-based marketing, and people can feel the difference.
People don’t want to work with someone who is desperate.
One of the ways you may be creating this aura of desperation is by undercharging, offering deep discounts, or even giving away time and products to try and get clients in the door.
You are much more compelling to someone who needs help if you are the type of person who has enough business already to support you – or it you at least market yourself that way even if you are struggling for money.
If it looks like you need my business just to survive, you are really not someone I want to do business with.
I hope you hear that. It may sound harsh, but it’s major mindset shift.
Be careful of the language and tone you use to promote your products.
Marketing Mistake #12 – Not having a system in place to automate your marketing.
This one can be especially tough because creative entrepreneurs tend to struggle with systems. You might be a creative genius in your field but feel completely overwhelmed by the technology involved in current marketing such as social media, blogging, webinars, and other online tools.
Addressing this is crucial because it can
- work while you sleep
- leave you with more time to create and be creative
- increase your exposure
You can start with tools like hootsuite or buffer to automate social media posting. After that there are WordPress plugins to help with an editorial calendar, many email systems (e.g. MailChimp) to set sequences of emails to email lists. Consider hiring a VA (Virtual Assistant) team to help: most good ones already know how to setup and deal with these online tools!