I have had so many conversations recently with creative women entrepreneurs who are struggling with their marketing and overwhelmed by which tactics they should be using. The reason they are struggling is because they don’t have a clear picture of exactly who their ideal client is not because they aren’t using the right tactics.
If you don’t nail your niche – you will continue to chase clients and waste time and money on marketing that doesn’t work.
Marketing is an essential part of your business focus. If you aren’t marketing, you won’t have clients and you won’t have a business. But it’s also easy to get lost in the myriad ways that you could be marketing your business.
To make marketing work well and to ease the overwhelm and struggle of trying to find more clients, you must create an ideal client profile that clearly outlines the needs, dreams and challenges of your niche (simply – a group of your ideal clients who have common goals and problems.)
Once you have a clearly outlined client profile, you will
• Know where to find more of them
• Know what to say to attract them
• Know what products and services they actually need you to create
No more guessing games or flinging spaghetti at the wall.
Why are women so afraid of narrowing their focus to one ideal client? Because you feel like you are turning away business and you have a dream to help everyone, but the truth is you can’t help everyone. When you focus in on the perfect client, you will start attracting more of them plus you will be able to serve them powerfully.
What would it feel like if your business were full of clients just like your current best client?
How would it feel if every blog post, tweet or comment you shared was a heart-centered offer to show up in support to the perfect clients?
This is possible when you nail your niche.
Laser-focusing on your Ideal Customer’s Needs will Increase Your Profits
For every web page or blog post you write, get into the habit of first asking yourself questions such as:
- “What does she want to know about [your page’s topic]?”
- “What does she want to hear?”
- “What have I got that she wants?”
When you speak directly to your ideal client, then she can hear you and she will get instantly that you are the perfect person to support her. The relationship will grow from their and so will your business.
Struggling to Identify Your Ideal Client?
If you are struggling to identify your ideal client, join me at Dream.Design.Profit: A 3 Day Marketing Intensive. Together we will spend three days working on your ideal client profile, your business plan and your marketing strategy. It all revolves around having a clear and intimate knowledge of who you want to serve. Stop struggling now. Let’s nail your niche and get you on the path to profit for good.