[Monday Motivation] Stop worrying about your “brand”…


BrillianceAnd start sharing your Unique Brilliance with the world. The world needs what you have to offer.

Easier said than done, isn’t it, to share your unique brilliance with the world?

Sharing your unique brilliance with the world is essential to your business success.

In classic marketing terminology, experts talk about branding and identifying your USP (unique selling proposition) and a bunch of other corporate malarkey that is meaningless to YOU, the Creative Business Owner. You don’t need a fancy brand. You don’t need a logo. YET.

You first have to do two things:
1. Identify your Unique Brilliance (the topic of this email)
2. Identify your Ideal Client (more about this later)

Find the intersection between these two and magic happens!

Why is it so challenging to identify and articulate your unique brilliance?

Because your unique brilliance is that thing you do that feels fun, effortless, even mundane. You don’t see it as valuable because it’s a core part of who you are.

It’s easy to get caught up, stuck, or even afraid of shining your light out into the business world and, gasp, ask for money in exchange for what comes really easy to you.

But guess what! Your unique brilliance is YOURS – what comes easy to you may be immensely challenging to someone else.

Let me share an example. I love to write. I never have a problem coming up with ideas or wondering what to say. In fact, my bigger challenge is too many ideas, and not committing enough time to writing. I often recommend to clients that they should blog or create more content for social media and they look at me like deer frozen in the headlights.

Even though I tell them how to create the content, give them ideas and templates, help them create an editorial calendar to inspire creativity and manage time and consistency… they still struggle.

I was scratching my head in confusion, “What is going on here? How hard is it?”

Pretty dang hard apparently. DOH! I made a classic error – thinking that what is easy for me is easy for everyone else too.

I have been writing for my whole life. I have a Ph.D. in Spanish Literature. I have written and published three books, some poems, a planner, a coloring book, and written close to 1000 blog posts. And I owned a magazine for 11 years. I don’t say this to brag (well okay, a little bragging is in order) but to show writing is easy for me!

It took my husband pointing out my unique brilliance around generating ideas and creating content to realize why I was befuddled. It was a light bulb moment in a couple of ways.

First, I need to claim my unique brilliance as a writer. I have never claimed this as part of my genius, ever, until right now. In fact, I am feeling a little sick to my stomach as I share it with you. Now I have to commit to writing, to showing up in my genius, EVERY DAMN DAY.

Second, we often can’t see our own unique brilliance and need to ask for insight from those closest to us.

Ready to get started identifying your unique brilliance? You have 2 choices. Grab your journal and answer these questions or go ask a few friends, clients and family members to identify what they admire most about you.

1. What causes people to seek you out regularly?

2. What kinds of things do your friends and colleagues tell you that you excel at?

3. What activity engages you so fully that time seems to slip away unnoticed?

The next step once you identify your unique brilliance? OWN IT!

And then come share it in our Facebook group: Productivity for Creative Entrepreneurs Facebook group.

Have an amazing, creative week,
Minette

P.S. Identifying and then sharing your unique brilliance will make it easier to attract the ideal clients that you most want to work with. It will make writing copy for your sales pages or speaking in front of people that much easier – without feeling salesy. Already know your unique brilliance? Hooray! Come share it right now in our FB group: Productivity for Creative Entrepreneurs Facebook group.

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

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