Let’s Fill Your Event


Let’s Fill Your Event

fill your event

Guest post from expert Robin Wolfskill
Hi readers – I hear this question a lot and as a workshop leader I have asked it myself. How do you fill your live events. So I invited Robin to answer the question and I love her practical responses.

You are passionate about your business, have a good contact list, have built a great relationship with your followers and you are ready to take the next step.  A Live Event! Events are an excellent way to find qualified clients, form relationships and close sales.

Strategic planning, an ideal location and a great team are not enough for a perfect event. Good, qualified people in the room are needed. Just because you build it doesn’t mean they will come.  Your enthusiasm is key to getting your attendees motivated.

How can you build that excitement and make them eager to attend your event? Here are a few suggestions:

  • The most oblivious way is email. A well-planned campaign to cultivate interest is a must. Start with a sneak peek or coming soon and continue on to the day the event begins.
  • Pick up the phone. In this day of electronic communication, a phone call is golden. Your contacts will be delighted that you took the time to personally invite them to your event.
  • Social media posts and ads go a long way in getting your name and event out there. A well written ad on Facebook can be a real money maker.
  • Get in front of your audience by hosting a webinar. You can have sponsors and colleagues share in the webinar. This way, you have your list and theirs to market too. Facebook ads and social media can be used to promote the webinar as well.

Multiple means of communication and follow up are essential. Follow up not only continues to build your relationship it creates value for what you are offering.

Building relationships is what builds your business and will fill your event.

 

Robin Wolfskill brings her life long experience in planning, negotiating, listening and strategic awareness to her company, Robin Wolfskill – Events, and her clients – planning and managing events of all sizes and meetings for business success coaches and corporate clients. Everything from strategic planning and site selection, contract negation, to on site day of event management. Her years of experience, listening ability, and natural organizational talents, assures her clients of seamlessly run events. Visit her website www.robinwolfskill.com or contact her via email at robin@robinwolfskill.com

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Minette Riordan, Ph.D. on sabtwitterMinette Riordan, Ph.D. on sabinstagramMinette Riordan, Ph.D. on sabfacebookMinette Riordan, Ph.D. on sabemail
Minette Riordan, Ph.D.
I am Dr. Minette Riordan. I am an award-winning entrepreneur with close to 15 years experience in marketing, sales and education. In my professional life, I am a coach, author, and speaker who is passionate about helping creative women entrepreneurs build profitable businesses. I am also proud to be a wife and mom of two teens doing my best to maintain the balance in my life and in my business. I make art, write, cook and try to find more time to work out. I am crazy about Zentangle®, SoulCollage® and poetry. I love all of the roles I play and work every day to juggle all the balls that I am holding, sometimes I drop all the balls and drink a couple of glasses of wine. http://www.minetteriordan.com

About Minette Riordan, Ph.D.

I am Dr. Minette Riordan. I am an award-winning entrepreneur with close to 15 years experience in marketing, sales and education. In my professional life, I am a coach, author, and speaker who is passionate about helping creative women entrepreneurs build profitable businesses. I am also proud to be a wife and mom of two teens doing my best to maintain the balance in my life and in my business. I make art, write, cook and try to find more time to work out. I am crazy about Zentangle®, SoulCollage® and poetry. I love all of the roles I play and work every day to juggle all the balls that I am holding, sometimes I drop all the balls and drink a couple of glasses of wine. http://www.minetteriordan.com

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