My clients often ask me, “I wrote a blog post, now what?” Or “why should I write it, no one will read it!” It can often feel like you are creating inside a black hole, pouring your heart into each blog post… for what? No one is reading the posts and they are not generating clients. Yikes!
I feel your frustration – you may have spent hours researching, writing and editing to create a great post. And then… crickets. So how do you get more traffic to your blog post?
Subheading: Secrets to blogging success
The first secret to blogging success is to make sure you are writing about topics that are valuable and relevant to your ideal readers. Stand in your ideal reader’s shoes and ask them what they need your help with. Write about that!
The second secret to blogging success requires a shift in your mindset. Blogging is NOT the field of dreams. In fact, it’s more like the black hole than you might think.
You cannot just write a post, no matter how freaking brilliant it is, and just expect people to organically stumble across it. Alas… no Kevin Costner in this movie.
So what’s a blogger to do?
The third secret to blogging success is to tell everyone you wrote the post – and I mean everyone. And you have to tell them more than once. In fact, you have to shout it out with a megaphone. No more hiding inside that black hole.
Content marketing is the queen of your online marketing strategy. And as with any queen, she requires admiration, a gorgeous crown and maybe even a magic mirror.
You must hold court and invite people to attend you on your throne. No more black holes.
In my simple blog post flow chart I show you how you can announce your blog post – over and over again – in a way that feels okay, not salesy, not bugging people but a generous sharing of your valuable, relevant content.
The most beloved queen is the one who shows how much she cares about others. Think Glenda the Good Witch from the Wizard of Oz. She pops in and out of the movie in her magic bubble to help Dorothy find her way home.
How do you help your clients find their way home to you?
Need support knowing what to blog about or how to improve your marketing strategy? Join Minette and her friend Molly for a live virtual action day on August 5 for Creative Marketing in Action. Click here for the details: http://bit.ly/creativemarketingday