Episode 91: 3 Secrets to Pricing Your Creative Products or Services For Profit 2


Profit

“Learning to charge properly is a vital key to abundance. Affirm that you will never devalue yourself by charging less than what you feel you are worth.”
– Stuart Wilde

As the founders of the Path to Profit Academy, we’re kind of passionate about money and profit. And for this beautiful month of April, we’ll be focusing on the money so that you can begin planting new seeds of growth and prosperity. Today, we’ll be sharing three secrets to pricing your creative products and services for profit.

When I first started my coaching business, I’d spent 11 years of selling advertising and learned how to be really comfortable selling advertising. Making the switch to selling coaching felt so different and extremely challenging! I didn’t know how much to charge, I was scared to ask for the money… Brad can vouch for all the sales calls where there was a little break in my voice, when I had to actually ask for the price.

And it’s hard when you feel like you’re selling yourself or when you’re selling your art, and it’s like something that you’ve personally made. We have so much emotion caught up in our business and in the work that we’re producing, but the truth is, that pricing doesn’t have anything to do with emotion. It’s actually really practical. So, we want to share some of the practical tips, as well as the mindset strategies, for creating profitable pricing that you feel completely aligned with. When you do ask for the sale, you ask for it with confidence and without your voice breaking.

3 Profit Secrets Every Creative Entrepreneur Should Know:

    1. Get clear about how much money you want and need to make: financial goals plus lifestyle goals = your bold money goal
    2. Get clear about the value of what you are selling and the impact it will have on the buyer combined with the real cost of making and delivering the product. For example:If you are a painter – you need to include your time plus the cost of materials plus the cost of running your business (phone, internet, marketing, studio space, assistants etc.)
    3. Get clear about how many products/services you need to sell to reach your bold money goal – this is probably one of the biggest mistakes we see. People aren’t aware of how many of something they need to sell.

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A 30-Day Guide for Creative Entrepreneurs: Get More Done in Less Time, Attract More Clients and Have More Fun. The Artful Profit Planner offers a unique daily practice that combines the creative, the spiritual and the practical to create a powerful money breakthrough in your creative business. There is no other planner out there that combines these transformational tools. Get the Planner

 

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Transcript

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.


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