Episode 88: Marketing for Hippies, with Tad Hargrave


Slow Marketing

“Our job as marketers is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get to where they’d like to go.” – Seth Godin

Tad Hargrave is the man behind Marketing for Hippies and our guest on the Path to Profit Podcast today. Tad defines hippies as entrepreneurs with a sustainability, holistic health, or permaculture slant to it. Although he tried not to, Tad had a knack for marketing and now can develop oxymoronic niches that capture our attention with interest. He breaks down what it means to have an effective niche, explores the ick factor of marketing, and borrows from the slow food movement to drop it into slow marketing principles.

So how do we kick the ick factor of marketing to the curb, and bring in a slow marketing avenue that works for everyone? How do you find the clients who have an immediate, visceral, “Yes, oh my God, how do I sign up? This sounds so great. It’s exactly what I needed. I had a dream about somebody like you last night.” According to Tad, it doesn’t happen all the time, but it happens.

Find out what puttering sessions are (and how to get paid for them while in your own home!) in the full podcast interview.

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Bio

Slow Marketing

Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again).

Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.

Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).

Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House)) and his ancestors come primarily from Scotland with some from the Ukraine as well.

Free gift

The Way of the Radical Business + 3 More Free Things [Link]

Links

Social media:
http://instagram.com/tadhargrave
http://facebook.com/hippymarketer
http://twitter.com/tadhargrave
http://marketingforhippies.com

https://www.buddhistbootcamp.com/
https://bigdreamprogram.mykajabi.com/p/home

Transcript

You can also view this call’s video recording on our Youtube channel

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

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