Episode 87: Are You Trying to Sell Hamburgers to Vegetarians?


Ideal Client

“Be with the ones you love (and the ones that love you). Ignore everyone else.”
– Seth Godin

I am gonna channel Seth Godin. This episode is about understanding exactly who you’re talking to. When you know who you’re talking to, you know where to find them, you know what to say to them, and all of a sudden, your marketing gets really easy. Essentially, you know who your ideal client is.

Last episode, we were talking about creatives’ challenges around productivity. A lot of times, marketing is the number one thing that creates overwhelm in the mind of the creative entrepreneur. Hint: it’s because you’re trying to do too much. You’re trying to market to everybody. You’re trying to market on every platform.

Understanding this piece will be life-changing, we promise. And yet we know this is the piece that most entrepreneurs really struggle with, especially in their first couple years in business.

When you consider your ideal clients to be ones that you love and … I think that’s key, is that most of us are in business to help people. Whether we’re creating paintings or clothes or we’re coaching people or in the healing industry, we’re helping people in a way. That means we love them.

If you’re a vegetarian, talk to vegetarians. Us carnivores are not your tribe.

Listen to the full podcast to find out key questions to gain clear insight into the ones that you love.

Join the Creative Business Accelerator

If you’re ready to stop working all the time and making yourself crazy, and instead want to get focused and clear so you can attract high-end clients, make great money and have a thriving business, then it’s time to become a member of the Creative Business Academy!

Free Gift:

Downloadable Client Attraction Blueprint [Link]

Link:

Episode 65: The Hero’s Journey Sales Funnel [Link]

Transcript

You can also view this call’s video recording on our Youtube channel.

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

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