Episode 84: Slow Down to Speed Up: How to Bring More Grace & Ease to Your Business


Productivity

“Slow down, you’re doing fine. You can’t be everything you want to be before your time.”
– Billy Joel

In the second episode of our productivity month, we’re bringing you some pretty fun topics, as well as useful and valuable information around productivity. Last week we shared 3 Creative Habits to Increase Your Focus. What we’ve found in working with our own clients, and with ourselves, is that everybody wants to be more productive. We want to get more done, and constantly look outside of ourselves for how to do more, do better, go faster. Today, Brad and I want to take a completely fresh perspective – how to slow down to speed up and bring more grace and ease to your business.

The Harvard Business Review did a study of 343 businesses and said that the companies who embraced initiatives and chose to just keep going, going, going in order to gain a competitive edge, actually made less money. They have lower profits, and they were exhausted and wiped out at the end.

But the firms that slowed down to speed up improved their top, and their bottom line averaging 40% higher sales, and 52% higher operating profits over a three-year period. How did they do that? What is the actual physics of slowing down to speed up?

Keys to Slowing Down to Speed Up:

  1. Find alignment. Make sure that your entire team is completely aligned with the project that you’re working on.
  2. Choose one project to focus on. We’ve been talking a lot about on this productivity trek about why we’re using quarterly projects. It brings focus to the projects.

Harvard Business Review found that companies who slowed down intentionally brought more spaciousness and encouraged more innovative thinking. People were more creative because they were allowed time to reflect and learn, they fixed things that might have been put out there too fast, and caused a lot of havoc in the marketplace. They took the time to test their message. They fostered better employee collaboration.

I hear so many creatives, myself included, laughingly talking about our bright shiny idea syndrome. I love my bright shiny ideas, but I’ve learned that they don’t all need my attention at once. So by making very specific choices about what projects are going to get the best of me right now, I set the other ones aside. There’s something very different for us this year that feels very enriching. I think there has been more spaciousness in our schedule. Are we still doing as much work? I think so. But it’s really focused work, right? It feels really good to be diving deep, and to be paying careful attention to where we’re putting our effort, and our focus.

For more deep dives into bringing grace and ease into your business, listen to the full podcast below.

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If you’re ready to stop working all the time and making yourself crazy, and instead want to get focused and clear so you can attract high-end clients, make great money and have a thriving business, then it’s time to become a member of the Creative Business Academy!

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Transcript

You can also view this call’s video recording on our Youtube channel.

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

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