Episode 82: What to Do When You Switch Niches? with Guest Emily Levy


NicheMarketing technologist, Emily Levy, is switching niches in an amazing way to come full circle with her passion in life—social justice coaching and speaking. She’s here to share how her previous experience really helped position her to do just this, and the right timing of it all.

About 6 or 7 years ago, a leadership trainer in a workshop had discouraged Emily from starting a creative business around social impact and consulting. So instead, she started helping people grow their businesses with technology, and now can pivot her technology know-how into making a bigger difference in the world. When people approached Emily for hourly consulting, she told them that she didn’t really sell her time that way and testimonials would be way more helpful. The testimonials rolled in, and she was able to leverage those on her existing website with a new tab called “Social Impact” for her new creative business.

More of Emily Levy’s tips and learnings in the podcast:

1. How to raise money for a cause while switching niches
2. Why you can’t get your social impact project off the ground
3. The email software you should be using instead of MailChimp

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Bio

NicheEmily Levy has agreed to be a podcast guest at a moment in her business that’s both exciting and vulnerable. For the past six years she has worked in the coaching industry, helping coaches, holistic health practitioners, speakers, and therapists create and amplify the online presence for their businesses. She calls that providing “tech ease for non-techies.”

While she loves working with clients with wisdom- and passion-based businesses, technology is not actually Emily’s passion. Her passion is social justice. Emily has been an activist and advocate for her entire life. She’s been in national leadership of the movement to get rid of the electronic voting machines that suddenly the whole country is aware are a problem. She’s worked on issues from disability rights to LGBT liberation, and on environmental issues as well.

Her roles have included trainer, speaker, lobbyist, marcher, database coordinator, banner painter, publicist, blogger, and more. She recently trained Wisconsin presidential election recount volunteers to analyze the data collected from recount observers.

Emily lives in the San Francisco Bay Area with her partner, whom—thanks to the work of thousands of marriage equality activists—she is engaged to marry. She has four grown children and two grandchildren.

Links

Social media: http://facebook.com/emilylevy @emily_levy http://m.me/emilylevy http://emilylevy.com/social-impact-retreat-page

Transcript

You can also view this call’s video recording on our Youtube channel

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

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