Episode 81: How to Use an Editorial Calendar to Stay On Track


“Organizing is what you do before you do something so that when you do it it is not all mixed up.” – A.A. Milne, author of the Winnie the Pooh series

This month, we talked about promotional calendars for your whole year and planning marketing promotions around what you want to create. An editorial calendar shows us how we’ll carry about the promotions, like a deep dive. You’ll begin to see the distinction between the promotional and editorial calendars as they’re two different animals from the planning perspective.

An editorial calendar helps get you organized and gets you in your creative flow. When I write a blog post, I have a bank of ideas that would be useful and interesting to our creative community. The editorial calendar takes it one step further and it already helps me know what to write about. People are amazed at how little time I actually spend writing 1000 words in less than an hour because I knew what to write about.

On his Smart Passive Income podcast, Patt Flynn talks about using themes on a monthly basis. You may have noticed December was goal planning month, and January is business planning. It allows us to dig deeper, rather up than just random blog post ideas or random podcast ideas, we’re able to actually focus on a set of them.

Here’s what’s on our editorial calendar:

1. Title or subject matter/keywords
2. Link to show notes
3. Link to image
4. List of hashtags
5. Owner of task assigned

Ideally you can plan out your editorial calendar, with thematic content, 60-90 days in advance. Especially plan content around major items whether it’s a live event or special holiday. Even if you plan 60 days ahead, understand that content isn’t set in stone and things can certainly change. One of our clients may ask a great question, and so we may do a podcast or blog post to address it. Another thing to look at is how your editorial content is fulfilling the goals from your promotional calendar. Try including a call to action with every entry.

Whether you are a team of one or five, it’s important to implement an editorial calendar. If you’re a team of one, even use sticky notes on your calendar or a spreadsheet. It’s about getting organized and having the head space ahead of time to produce the right thing. Such a great way for us creatives to manage bright shiny idea syndrome and stay focused on content that matters most to your community.

Join the Creative Business Accelerator

If you’re ready to stop working all the time and making yourself crazy, and instead want to get focused and clear so you can attract high-end clients, make great money and have a thriving business, then it’s time to become a member of the Creative Business Academy!

Free Gift:

Downloadable Editorial Calendar Template [Google Doc – use File->Make a copy]

Transcript

You can also view this call’s video recording on our Youtube channel.

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

Leave a comment

Your email address will not be published. Required fields are marked *