Episode 79: Create Consistent Income with Your Artful Promotional Plan 2


Without promotion, something terrible happens… nothing! – P. T. Barnum

In our second episode of January’s Business Planning theme, we dive deep into why you should plan out a promotional calendar, what it is, and how to set it up. If you missed last week make sure you go back and listen to Episode 78 where we talk about our favorite business planning tools. In many cases, we find that creative entrepreneurs struggle mightily with promoting themselves: especially those that come from a place of trying to heal others. They see promotion as icky and salesy. But it isn’t: not only is it an integral part of a business, it’s also our best opportunity to help the right people find us so that we can provide them with the services they need.

What is a promotional calendar? It’s you sitting down and plotting out a year’s worth of promotions on a big wall calendar, e.g. I’m going run Facebook ads to promote my live event in the 3 months prior to September 9th, I’m going to put together a new 10 minute talk and start giving that at networking events starting in August.

Why create one? To have more consistent income throughout the year, to eliminate overwhelm and avoid playing catchup at the last minute, to show yourself where you need to spend time creating promotions, and to plan your own time off. You want to avoid having gaps in your year!

What to include? Any live events you do including meetups, course launches, networking events, seasonal holidays, Black Friday sales, school year, and so on.

How do you do it? Get a 12-month calendar and mark all of the important holidays and other impactful days. Get sticky notes and brain dump the different things you want to promote and place them on the calendar. Look for gaps and decide whether you need to fill them (to create more consistent income) or leave them (to give yourself a break!).

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Free Gifts

Gift #1: 2018 Promotional Calendar planner printable [pdf]

Gift #2: A quick look at our 12-month promotional calendar planning in progress

A quick look at our 12-month promotional calendar planning in progress

 

Transcript

 

You can also view this call’s video recording on our Youtube channel.

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.


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