In this episode we talk with Linda Landers, CEO of girlpower marketing. Linda is a veteran marketer and brand strategist. We go deep in this interview on marketing to women. There are some real insights into what resonates with women, how they buy, as well as the struggle to get women-specific marketing right in a company where there are mostly men in charge.
Visual Notes
Bio
Linda Landers, Founder/CEO Girlpower Marketing
Linda Landers is a recognized leader in consumer lifestyle marketing, with a specialty in developing integrated, award-winning brand campaigns that resonate with both male and female consumers.
A seasoned brand strategist, Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older products. Consumer lifestyle accounts under her direction have included Procter & Gamble (Ivory, Metamucil, Pampers and Old Spice), United Airlines, Miller Brewing, Barnes & Noble, Hilton Hotels, Four Seasons Hotels & Resorts, Disneyland Hotel,Taco Bell, Kashi, Seneca Snacks, 8th Continent Soymilk, Disney Interactive, Polaroid, and XM Satellite Radio.
Prior to launching Girlpower Marketing, Linda was a Managing Partner with PainePR (now Citizen Relations), where she provided strategic direction, creativity and leadership in the areas of communications planning, media strategy, consumer marketing, events and promotions, and corporate social responsibility marketing. Linda also served as Managing Director of the technology practice for Burson-Marsteller, where clients included Sun Microsystems,Western Digital,Alcatel and Sony Pictures Interactive.
Linda has been quoted in Brandweek, Adweek, PRWeek, CNBC, Forbes, Huffington Post and USA Today, and speaks frequently on the purchasing power of women. She writes a syndicated blog, and is the recipient of numerous national public relations awards, including the “Best of ” Silver Anvil.
Links
https://girlpowermarketing.com/our-blog/
You can also view this call’s video recording on our Youtube channel.
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Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.