During our recent Dream. Design. Profit. summit Minette had a flash of inspiration, magically synthesizing her thoughts on Sales funnels, Ideal Clients, and Joseph Campbell’s Hero’s Journey. In this episode, we detail how you can use your own hero’s journey to not just help identify your ideal client but also design products, services, marketing language, and your sales funnel itself to meet your ideal client on their journey. You can tell we’re excited by this new model!
Check out our awesome client Charlottle’s website: CharKat’s Creative Insanity (she is one of the examples we share in the podcast.)
Movie Hero’s Journey Infographic post:
You can also view this call’s video recording on our Youtube channel.