Episode 65: The Hero’s Journey Sales Funnel


Episode 65- The Hero's Journey Sales Funnel
During our recent Dream. Design. Profit. summit Minette had a flash of inspiration, magically synthesizing her thoughts on Sales funnels, Ideal Clients, and Joseph Campbell’s Hero’s Journey. In this episode, we detail how you can use your own hero’s journey to not just help identify your ideal client but also design products, services, marketing language, and your sales funnel itself to meet your ideal client on their journey. You can tell we’re excited by this new model!

Links

Episode 3: Why Identifying Your Ideal Client Is So Important

Wikipedia: Hero’s Journey

Check out our awesome client Charlottle’s website: CharKat’s Creative Insanity (she is one of the examples we share in the podcast.)

Movie Hero’s Journey Infographic post:

What Your 6 Favorite Movies Have in Common [Infographic]

You can also view this call’s video recording on our Youtube channel.

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Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

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