Episode 3: Why Identifying Your Ideal Client Is So Important


Episode 3

Minette and Brad talk about the concept of identifying your Ideal Client.

  • What is it?
  • Other marketing terms for the same thing: avatar, target market, niche
  • How do you identify them?
  • Why does it matter?
  • How do you use this information for successful marketing – know problems, can add solutions, know where to find them online and off
  • Ideal client is foundation for all of your marketing
  • We share a story about how Minette struggled to identify her own perfect client
  • We reference Digital Marketer‘s approach to client Avatars
  • We share a story about Minette’s client Cyndi Elliott at http://iseeability.com/

Links

Also available on youtube at https://youtu.be/NeLV1uRtd54?list=PLjFbxpWZSJukrxd2orGI1_ALVHtXMGT5l

Brad Dobson
Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 2-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

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