Minette and Brad talk about the concept of identifying your Ideal Client.
- What is it?
- Other marketing terms for the same thing: avatar, target market, niche
- How do you identify them?
- Why does it matter?
- How do you use this information for successful marketing – know problems, can add solutions, know where to find them online and off
- Ideal client is foundation for all of your marketing
- We share a story about how Minette struggled to identify her own perfect client
- We reference Digital Marketer‘s approach to client Avatars
- We share a story about Minette’s client Cyndi Elliott at http://iseeability.com/
Also available on youtube at https://youtu.be/NeLV1uRtd54?list=PLjFbxpWZSJukrxd2orGI1_ALVHtXMGT5l