Episode 125: Are You Speaking Your Customer’s Language?


We all see the world through our own eyes and the filters of our own experiences and environment … that’s natural

But that’s not what our customers are seeing.

Our customers are on their own journeys and they have their own reasons for behaving the way they do.

If we are unable to understand, deeply, what drives our customers we will never create the connection with them necessary for them to trust that we are selling them products and services that are valuable to them.

Jeffrey Shaw teaches businesses how to connect more deeply with their customers. He tells us some great stories that show what it is we can do to use the language that our clients understand.

Bio

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.

Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach.

Take the Unique Productivity Style Quiz

Once You Know Your Productivity Style You Can Learn The Best Way To Become More Productive In Your Creative Business.
Take the Quiz today and get your results!

IN THIS EPISODE YOU’LL LEARN:

The 5 emotional triggers that will help your ideal client know that you are speaking their lingo:

  1. You have to understand their Perspective 
  2. Familiarity – We are innately drawn to things that are familiar to us
  3. Style – we choose art, products, and services based on the style that we like
  4. Pricing Psychology – pricing creates perception. Are you high-end or affordable?
  5. Words – speak to them using their words

Links

 

You can also subscribe to this podcast on our Youtube channel.

Transcript

 

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

Leave a comment

Your email address will not be published. Required fields are marked *