Episode 122: Managing Your Bright Shiny Ideas


We’re Creatives. You, Minette, Brad … we just are.

And with that comes what we like to term “Bright Shiny Idea Syndrome”.

There are too many ideas and things and people. Too many directions to go. I was starting to believe the reason it matters to care passionately about something, is that it whittles the world down to a more manageable size. –¬†Charlie Kaufman

It’s both a blessing and a curse of creatives to have a wealth of great ideas. We have them because we see things differently.

On the Blessings side of the equation, you’re never at a loss for something interesting and cool to work on.

On the Curse side of the equation, people go into overwhelm and procrastination when they have too many ideas. Those same people have a tendency not to finish their work before they bounce to the next great idea: this is not the path to making money.

That overwhelm and not finishing due to too many great ideas is what we term Bright Shiny Idea Syndrome.

What do you do with these epic bursts of ideas?

That’s what this episode is all about.

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IN THIS EPISODE YOU’LL LEARN:

The 5 steps to dealing with you bright shiny ideas:

  1. Honor all your ideas – every one has value, you just don’t have to develop it now. Excitement about new ideas. Write them down, draw them out, put them in one place. Dump them out into a safe place where you won’t lose it.
  2. Keep them in a safe place – it’s nice to have a fallback when you don’t have any new ideas
  3. Allow to incubate – plant a seed in the garden and allow it to germinate.
  4. Develop a few – see if people are interested, shine a light on a couple. Gently test a few.
  5. Monetize one! – make sure it’s something that people really want and will pay you for.

Links

 

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Transcript

 

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.

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