Episode 117: The Confident Productive Expert with M. Shannon Hernandez


Our confident productive special guest today really kind of rocked my world the last couple of months …

Don’t you love it when you those chance encounters occur, typically when you’re least expecting it? So much fun since we met in Denver, this brilliant content marketing strategist and expert, Shannon Hernandez, is joining us for an illuminating and clarifying conversation.

Having taught inner-city eight graders in upper Manhattan and New York City, Shannon had crazy and fun times in the public school system. But there wasn’t much she could do to change the system despite how hard she tried. So, she used her valuable content hacks and tricks to become a copywriter for people who owned their own businesses. One of the things she did well was commanding high prices from the very beginning.

“Productivity is less about what you do with your time and more about how you run your mind.” -Robin Sharma

However after a long windy journey, being tied to her computer and grinding out all the writing and revisions, she’s pivoted into teaching thought leaders how to market their businesses in attention-getting ways. Back into the fun zone ?

Shannon’s creative divine download was born out of a heartbreaking conversation with a woman being forced to write. Not the first time, she’d heard someone say: “My coach is making me do a video. My coach is making me do a podcast.” Essentially, people can get really forced out of alignment and move out of the joy of creation. Shannon guided her, lovingly, through that conversation. Basically saying that she should not be writing a book if she didn’t want to write a book, and should probably fire the coach because no one should force you into those situations where you don’t feel good about yourself. She laid in bed that night asking, “How can I help them see what type of content is good for them right now?”

And voila: Content Personality Wheel™ sketched itself out! Find out your content personality (video, audio, live in person, visual, and written) in the full interview with M. Shannon Hernandez.

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IN THIS EPISODE YOU’LL LEARN:

  • How to stop beating yourself up around “writing the book, doing the podcast, and doing the videos”
  • Where to identify your top 2 content personalities (video, audio, live in person, visual, and written)
  • The quirky synchronicities that Minette and Shannon have in common
  • How you can get away with Shannon and Minette for a content personality, collaborative, and creative retreat!

 

Bio

M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to step into The Confident Expert and market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Content Strategy Academy™, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day.

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.

Links

www.mshannonhernandez.com
https://www.instagram.com/mshannonhernandez/
https://www.facebook.com/MShannonHernandezContentStrategist/

You can also subscribe to this podcast on our Youtube channel.

Transcript

 

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

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