Episode 111: Does Your Vision Statement Suck? 1


The other day I cracked open a marketing newsletter email and they referenced a recent TEDx talk given by Cameron Herold entitled “Your Vision Statement Sucks“. I watched it and was hooked. It was transformative. I bought the book (see the link below to ‘Vivid Vision’), read it in a couple of hours, and proceeded to sketch out both a personal vision and a business vision for the next 3 years. I roped Minette into doing the same. I think part of me jumping into this wholeheartedly was that it finds me at a time in my life where I was starting to look for a little more reason behind the choices I was making. Or maybe it was just a little post-Ironman let-down 🙂

You’ve heard us talk about the importance of using visualization techniques to point our brains in a certain direction. I think that Herold’s approach of creating a detailed vision of the next 3 years is a great way to ensure that the things we are visualizing are in fact taking us in the right direction. He argues that from a business perspective you can’t truly lead a company (whether it’s just you or a whole team) unless you have detailed and shared a multi-year vision of what all aspects of the company will look like. We agree!

Your Vivid Vision should behave like a magnet, drawing some people in and pushing others away. If your scope is too small, or too watered down, or if everyone likes it, no one will love it. If this is the case, you have failed. ― Cameron Herold, Vivid Vision

IN THIS EPISODE YOU’LL LEARN:

  • Our story around why/how we did our vivid visions and the impact
  • What the heck does your vision statement have to do with productivity?
  • How this exercise will get you out of your comfort zone
  • How to create your vivid vision

 

 

LINKS:

Double Double by Cameron Herold

Vivid Vision by Cameron Herold

Productivity For Creative Business Owners Facebook Group

Join the Productivity For Creative Business Owners Facebook Group

Are you looking for other creative business owners? Looking for some accountability and some help? Join a community of like-minded creatives in business and find your tribe!

 

You can also subscribe to this podcast on our Youtube channel.

Transcript

Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.



About Brad Dobson

Brad Dobson is a co-founder of the Path to Profit Academy, and husband of Minette Riordan. He handles all the techy stuff and shares parenting duties. He is a 2-time marathon and 3-time Ironman finisher and for some reason enjoys endurance athletics. After 25 years in the software industry he quit his job to become an entrepreneur alongside Minette.


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