Why Doodling is Good for Your Business
I love coaching creative women entrepreneurs and supporting them to bring their unique brilliance to the world. One of the fun ways I get to do this is through our Creative Business Summit: Dream. Design. Profit. We just held our March event and I tried something new. I often share that doodling is good for your business and encourage them to doodle while listening to me.
I always remind people that you don’t have to be an artist to be creative and that each of us is creative in our own unique way. I encourage them to color and to doodle. The business planning model we teach looks like a mandala. We create them on large sheets of paper with crayons, markers and sticky notes. It’s not only fun, it’s effective.
And my events always attract a number of people who don’t think they are creative. They have been told stories about how they can’t draw, sing, write, dance, act, etc. Yet, there is a part of them that is longing for more creative self-expression. By the end of our 3-day workshops, they have fallen in love with coloring and become addicted to gel pens. And they realize that they are creative and that the way they are building their business requires their unique brand of creative expression.
At this particular event, in order to help them ease into connecting with their creativity, I included several pre-drawn mandala coloring pages in their workbooks. At the beginning of the workshop, I pointed them out and invited them to color while I was talking. For some of my veteran note takers this was a bit daunting. One woman waited until day 3 before she allowed herself to color. Others dove right in and played full out, coloring all of the mandalas in their workbooks. You can see two examples in the photo above.
I loved watching the women connect to their creativity all weekend long. One of the speakers I invited was surprised to see that even though people were coloring, they were totally engaged in what I was saying. One attendee, one of those note takers, commented that she felt like she absorbed more information than at other events because she colored.
Why? According to Sunni Brown, author of The Doodle Revolution, doodling helps you concentrate and keeps your mind from wandering. Doodling helps you stay present. Yep, it’s true and workshop attendees got to experience this firsthand. But so can you!
Anyone can color, anyone can doodle and most of us do in the margins of our notepads while sitting in meetings or on webinars. Most of us remember what it felt like to open a brand new box of crayons and smell that waxy smell and see a world of possibility. Our creativity takes many different forms that have nothing to do with ART with a capital A but are divinely inspired by our unique brilliance. For you that could be an artistic pursuit but it could also be anything from gardening and cooking to coding software or designing online courses.
Learning to embrace our creativity is essential in today’s marketplace. Experts and thought leaders like Daniel Pink and Seth Godin both talk about how essential creativity is to innovation and brand building. Your creativity is what will help your brand to stand out in a crowded marketplace.
And yet, few of us claim that we are creative or understand how to nurture creativity.
Here are a few suggestions for reconnecting to your creativity:
I think the first step is in remembering what it felt like to be a child with a box of crayons or a can of Playdough or an imaginary friend. Go buy a coloring book and some crayons and play.
We also have to look for evidence in our work of where our creativity shines. What do you differently or better than others?
What do you do effortlessly that is challenging for others?
What do you get lost in and can do for hours without feeling the passing of time?
What did you love to do as a kid that you don’t do anymore?
Try doodling on your notes during a meeting, webinar of phone call and see how it helps you to stay present and focused.
And if you’d like to learn more about our creative business planning process and how connecting to your creativity can impact your bottom line, I’d love to talk to you. You can schedule time to talk with me here.
I’d love for you to share how you are creative in the comments below.