The Creative Entrepreneur’s Secret Weapon #2
In a post a few days ago, I defined what I think a creative entrepreneur is and how story is the creative’s best secret weapon. I also share how creatives often find it challenging to share our stories. Today I want to share another secret weapon that creative entrepreneur’s naturally possess but often fail to use to their advantage in their business. That secret weapon is vision. If you don’t have a clear vision, it’s like trying to hit a target blindfolded. You are constantly shooting a barrage of arrows that don’t come close to hitting target much less make a bulls eye.
Vision: A creative entrepreneur’s secret weapon
Creatives are naturally talented at seeing the world through fresh eyes and looking at life from a unique perspective. This is an overlooked skill that many of the world’s most famous entrepreneurs and adventurers possess. Richard Branson comes to mind as a true business visionary. So does Seth Godin who seems to have the ability to see what is happening in branding and marketing long before it actually happens. Amelia Earhart and Maya Angelou are examples of visionaries whose adventures and ideas have shaped our world.
What do I mean by vision in this context? I mean being able to see, feel, hear and imagine your future. This is often how great art, great books and great businesses are created. Vision is an inside out process where we can see what’s possible in our future and we trust that the steps will become clear along the way.
According to Wikipedia, A vision statement for a business is defined as a company’s road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company’s growth.
Famous entrepreneurs like Ray Croc of McDonald’s or Walt Disney relied on vision to drive the innovation that made them famous and wealthy in their industries.
Creative entrepreneurs naturally possess the ability to envision what they want to create. Yet they sometimes struggle to apply this gift to building a profitable business. They are focused on the moment, on making a living a now, or creating something new now. Learning to look ahead is one of the secret’s of successful entrepreneurs.
I believe that when creatives bring their natural gifts of creative visualization, creative thinking and daydreaming to their business, they will achieve more financial success in their business.
How can vision help you build a profitable business?
First, having a clear vision of what you want to create and how you want your business to look a few years down the road helps to eliminate feels of overhwelm or feeling stuck. You know where you are going and as you take steps in the direction of our vision, new steps and opportunities appear.
Second, when we spend all our energy and focus on the now, we think small. When we have a clear vision, we expand our energy and our ability to grow a profitable business by believing and connecting to what we want most.
Third, what you focus on grows. Having a clear vision of exactly what you want to create shows your commitment and intention to move purposefully and repeatedly towards your vision.
How can you create your vision for your business?
Here are 3 playful ways to create your vision for your business. Do all three to create a comprehensive vision for your business:
- Start by creating a vision board of what you want your business to look, sound, taste, feel and be like a few years into the future. I encourage you to use just images, no words, on your vision board. Focus on capturing the visual aspect of your business.
- Write out in great detail exactly what you want your business to look, sound, taste, feel like or be like 3 years from today. You could do this using a mind map, poetry, or prose What will a dream day in your new business future be? How much money, fame, security, love do you want to be receiving?
- Now that you have this beautiful vision, take it one step deeper and create a vision statement for your business that inspires and motivates you to take one step closer to your vision every day.
Our vision for the Path to Profit Academy is to enable wins every day by improving confidence, clarity and skills. This idea of enabling wins every day motivates me. If I can help myself, my husband, my kids and my clients to experience wins every day, I am living my vision.
If you are struggling to see this bigger vision for your creative business, I invite you to have a conversation with me. One of my gifts is tapping into and seeing the bigger business picture for creative entrepreneurs. I would love to help you craft your powerful vision. You can schedule a time to connect here.