This is part 3 of a 3 part series. Part 2 is about Your Ideal Client.
Blue is your sweet spot or the money spot on your color wheel. It’s the point where your unique brilliance intersects with the needs of your ideal client.
Once you are clear about the problems you solve and whom you solve them for, marketing is simple.
All of your blogging, social media posts, speaking engagements and other marketing tactics have a shared intention: to educate your clients about the problems that you are best at solving for them.
Let’s take a minute to do a quick, guided visualization.
- Close your eyes and imagine that you are your ideal client.
- Take a deep breath.
- Think back over your detailed profile of this person.
- See yourself standing in his or her shoes.
- Take another deep breath or two until you clearly feel yourself being this person.
- Ask yourself, “What are my biggest challenges?”
- Ask yourself, “What are my most urgent problems?”
- Ask yourself, “What am I certain that (insert your name here) can help me with?”
- Once you feel you have enough information, open your eyes.
Now let’s do an exercise based on the visualization
1. Grab a notebook. Make a written list of the particular challenges you know your client has and how you have solved those challenges. Make a list of as many as you can think of.
Once you are super clear about the biggest pains, problems and predicaments that your idea client is worried about, you can begin to build your marketing plan and your marketing promise!
2. Take a look at your list; prioritize the problems you solve. Is there a particular problem that has to be solved first, before moving on to the next one?
3. Create a sequence of events and determine the starting point for all of your clients.
How do you connect with the color blue? How can you draw on the energy and meaning of blue to lend credibility to your unique gifts and highlight the brilliant way you solve problems for your clients?
Parts of this post originally appeared in Minette’s bestseller, The Artful Marketer.