My clients often ask me, “I wrote a blog post, now what?” Or “why should I write it, no one will read it!” It can often feel like you are creating inside a black hole, pouring your heart into each blog post… for what? No one is reading the posts […]
systems
We’re back with another hostful episode and this time we dig into our own problems with creating too much and not reusing and repurposing existing content. We had a recent example where we made the decision to create a whole live webinar campaign during an already busy month but backed […]
Episode 51: Over-creating
Help, I need somebody … Help, not just anybody … Help! You know I need someone … Help! As a creative entrepreneur, you may have so many juicy and inspiring ideas that it can be difficult to get organized. I get it … being in your flow is an incredible […]
5 Ways You Know You are Ready to Try Outsourcing
I was first introduced to a “Best Of” or “Indoctrination” autoresponder sequence of emails by Digital Marketer. You can see their great Welcome Email Template post for a breakdown of all the pieces and how to structure individual emails. If you aren’t familiar with the concept, a “Best Of” autoresponder […]
3 Ways that Best Of emails Help Your New Subscribers
Do you struggle with sales? Is sales difficult and feels icky? What if sales was an act of Love? This week Minette and Brad interview their own sales coach, Shannon Ward. She sets us straight on how when we treat sales with compassion and use it to find an alignment between […]
Episode 49: Shannon Ward
2 At the Path to Profit Academy we use (and coach our clients to use!) Editorial and Promotional planning calendars as part of everyday business. Creating and following these systems in your business is a fantastic way to: Organize the content – email newsletters, podcasts, blog posts, social media posts, etc. – […]
7 Ways We Stay Ahead Of The Game With Editorial ...
2 If I had a dollar for every lead we missed last year when Minette was speaking because we didn’t have systems in place … Here’s the litany of mistakes and weaknesses in our strategy for collecting and engaging new speaking leads. Failed to immediately get speaking event contact forms uploaded […]
3 Simple Systems for Engaging New Speaking Leads
1 “I want to make MONEY!” No, you don’t … you want to make PROFITS. “No you don’t understand, I want this business to make a million dollars.” Not at 1% profit margin you don’t. That’s $10,000. You’ll be a thousandaire with a cash flow problem and an overwhelming amount of […]
Simple Systems to Create Profit First
We both enjoyed talking with Molly Mandelberg about the intersection of creativity and business. I think Minette and Molly are kindred souls .. so much so that they are co-hosting a one day event in May in LA! We talked about the importance of systems, Molly’s journey as a digital […]
Episode 39: Molly Mandelberg
1 This is the first post in Brad’s Business Systems blog series, where we will connect creativity and business processes. We’ll show you our own processes, what’s working and what’s not, and give you advice and templates you can put to right to work. I get it: you’re resistant In your […]