ideal client



Some Mondays seem difficult to get started, don’t they? Last week I talked about overwhelm and how clarity is essential to eliminating overwhelm. But sometimes, even clarity isn’t enough. Or positive thinking. Or mantras. What do you do then? You have two choices: Go back to bed and get more […]

[Monday Motivation] If not now, when?


How many of us struggle with follow up? Perhaps you meet someone at a networking event or connect in a Facebook group, there’s this instant connection, and then the follow up fizzles before even getting started… Let’s be honest, it can be challenging to follow up well, especially when our […]

Episode 90: It’s All About The Follow-Up, with Debbie Hoffman



Content 3 4
Have you heard the phrase “content is king”? It’s popular with internet marketers and marketing experts like me. Personally I prefer “content is queen” because really, who does all the creative work? The truth is, no matter what you call it you should have a content marketing strategy for your […]

Editorial Calendars: How to Create 30 Days of Content in ...


Slow Marketing
Tad Hargrave is the man behind Marketing for Hippies and our guest on the Path to Profit Podcast today. Tad defines hippies as entrepreneurs with a sustainability, holistic health, or permaculture slant to it. Although he tried not to, Tad had a knack for marketing and now can develop oxymoronic niches […]

Episode 88: Marketing for Hippies, with Tad Hargrave


I am gonna channel Seth Godin. This episode is about understanding exactly who you’re talking to. When you know who you’re talking to, you know where to find them, you know what to say to them, and all of a sudden, your marketing gets really easy. Essentially, you know who […]

Episode 87: Are You Trying to Sell Hamburgers to Vegetarians?




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As a creative entrepreneur, do you find yourself falling into the popular cult of being busy? Me too, I’m raising my hand here. In some mompreneur and blogger circles where I hang out on social media, being busy has become super trendy and popular. Being busy means that we’re clearly […]

Episode 86: The Creative Entrepreneur’s 3 Biggest Productivity Challenges




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This month, we talked about promotional calendars for your whole year and planning marketing promotions around what you want to create. An editorial calendar shows us how we’ll carry about the promotions, like a deep dive. You’ll begin to see the distinction between the promotional and editorial calendars as they’re two […]

Episode 81: How to Use an Editorial Calendar to Stay ...