big why



Content 3 4
Have you heard the phrase “content is king”? It’s popular with internet marketers and marketing experts like me. Personally I prefer “content is queen” because really, who does all the creative work? The truth is, no matter what you call it you should have a content marketing strategy for your […]

Editorial Calendars: How to Create 30 Days of Content in ...


I am gonna channel Seth Godin. This episode is about understanding exactly who you’re talking to. When you know who you’re talking to, you know where to find them, you know what to say to them, and all of a sudden, your marketing gets really easy. Essentially, you know who […]

Episode 87: Are You Trying to Sell Hamburgers to Vegetarians?





The challenge for creatives is that we do too much, have too many ideas and struggle with bright shiny idea syndrome. Or we think we have to do it all ourselves, that we can’t afford support or that no one can do it as well as we can. Perfectionism and […]

Episode 85: Leverage: The Creative Entrepreneur’s Best Productivity Hack



Productivity 1
In the second episode of our productivity month, we’re bringing you some pretty fun topics, as well as useful and valuable information around productivity. Last week we shared 3 Creative Habits to Increase Your Focus. What we’ve found in working with our own clients, and with ourselves, is that everybody […]

Episode 84: Slow Down to Speed Up: How to Bring ...