Episode 80: Quarterly Cadence: the Fastest Way to Build Momentum in Business - This month’s theme is business planning and in this episode we reinforce the idea of establishing a quarterly cadence – yep, 90-days – in your business to build momentum. In Episode 79 we talked about creating a Promotional Plan for the whole year and now we want to bring your next quarter into focus. Can […]
Episode 79: Create Consistent Income with Your Artful Promotional Plan - In our second episode of January’s Business Planning theme, we dive deep into why you should plan out a promotional calendar, what it is, and how to set it up. If you missed last week make sure you go back and listen to Episode 78 where we talk about our favorite business planning tools. In many cases, we find that creative entrepreneurs […]
5 Ways We Use Google to Stay Organized - We’re pretty big fans of Google’s online suite of tools here at the Path to Profit Academy. They don’t involve money and installs, the ability to share everything is built in, and there is very little learning curve. Let’s dive in a little so I can give you a taste of how we use these […]
Episode 78: A Review of our Favorite Online Business Planning Tools - In Episode 78 we start our new theme for January: Business Planning! Today we’re talking about our favorite tools that we use to make our business run. We use this technology to carry out our plans and goals. Why do we love these technologies? Multiple reasons. It allows us to: deliver great content, consistently run […]
Episode 77: 7 Best Goal-Setting Strategies for Creative Entrepreneurs - All this month we’ve been on a goal-setting journey: with blog posts and podcast episodes on rating your performance this year, great reasons to do a year-end business review, goal setting traps to avoid, how to make 2018 your best year ever, and using visualization to achieve your goals. We are wrapping up our goal-setting adventures […]
6 New Year’s Tips To Help You Get From Where You Are To Where You Want To Be - Dr. Joe Vitale, motivational speaker and author, often says: “the fastest way to get where you want is to be happy with where you are.” Believe it or not, this mindset works! And yet, it’s challenging to adopt this mindset and to maintain it on a daily basis. I love the quiet time between Winter […]
You Set Your Goals, Now What? Using Visualization and Imagery to Reach Your Goals - This month we’ve been focused on the topic of Goal-Setting to get you prepared for rocking your 2018. You heard about looking back on your 2017, how to make 2018 your best year ever, and goal-setting traps to avoid … and there’s more to come before the month is over! Today we’re talking Visualization. In […]
business planning Episode 76: Make 2018 Your Most Spectacular Year Ever - This is the second episode in our December Goal-setting series and we start diving into what it takes to make next year your best ever. Brad and Minette take you through a 5 step goal-setting process to make 2018 your most spectacular year ever: Determine your goal-setting persona – are you super-excited but distracted, do […]
Goal Setting Goal Setting Traps to Avoid - I love setting goals and planning for the New Year. It’s fun for me to take the time to dream and play with what’s possible. And yet, I used to struggle with follow up and actual achievement of my goals. As a busy entrepreneur with a quickly growing business, I knew I needed some goal […]
Episode 75: 5 Reasons to Do a Year End Business Review - It’s December, and that means it’s Goal-Setting Month! This episode is the first in a trio of episodes related to planning, setting, and achieving business goals. This is all about looking back at last year, goal setting for next year, achievement, and business planning Minette and Brad both agree that the first step in this process … […]
Performance review How Would You Rate Your Performance this Year? - As entrepreneurs, business owners and leaders, there is often no one telling us what to do or how well we did. If you have ever worked for a company, you probably had a manager or boss who would write a year-end review of your performance. Usually there would be a nice feedback sandwich of what […]
Episode 74: Matt Miller - Great to talk with Matt from his house in “E-I-E-I-Oh”, Texas. As parents ourselves Minette and Brad appreciate Matt’s commitment to involving his children in his entrepreneurial activities. The story about his son’s progression from doing the company’s graphic design to getting hired by the university he is attending is really fun. Matt shares some of […]
Visualize Your Success Visualize Your Success - December is such a great time of year to take some time to reflect, to retreat and to dream about what you want to create next. Step one to creating your best life ever is to visualize your success. Sometimes it can be difficult to visualize what your future has accomplished, especially when it feels […]
Episode 73: Making a Living as a Freelance Writer, with Eric Rosenberg - Eric provides us with some wonderful examples of how much good we can do for our businesses by just starting, and putting ourselves out there. By attending conferences, talking to the organizers, to organizing mini-events at other conferences, he has been able to position himself for speaking opportunities and more. We also liked the reminder […]
Linda Landers Episode 72: Linda Landers - In this episode we talk with Linda Landers, CEO of girlpower marketing. Linda is a veteran marketer and brand strategist. We go deep in this interview on marketing to women. There are some real insights into what resonates with women, how they buy, as well as the struggle to get women-specific marketing right in a company where […]
gratitude The Connection Between Gratitude and Goal Setting - In our group coaching call this week, I took a different approach to getting things done. Last week we focused on the tasks and actions, we did our business plans for 2018 and our action plans for the first quarter. It was practical, useful and necessary. But today, I asked different questions that are equally […]
Content Audit 2017/2018: Data Collection - Like many creatives we can generate a lot of content … and much of the time we lose track of it because we’re off focusing on creating the next great thing. This can turn into multiple problems: time spent recreating resources that we already have resources (pdf’s, slide decks, webinars, wordpress posts and pages, landing pages, […]
Episode 71: Amy Segreti - We love finding people who are – somehow – actively aware and in tune with their body and mind. Amy Segreti models that beautifully by checking in with herself and her business and by modifying her behavior on a daily basis. She has a wonderful system of combining Purpose and Play. Listen in to this […]
Episode 70: Kimberly and Coach Culbertson - Coming to us live and in person from their back deck – and sharing the headphones between them – are Kimberly and Coach Culbertson. Minette and Brad have been wanting to get some couplepreneurs on the podcast to show other examples of couples being successful together in business, and these two are a great example. […]
How Your Negative Self-Talk is Killing Your Business - “I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative self-talk. By telling yourself these lies (and yes, they are […]
Episode 69: Tom Schwab - Want to know a way to get your message to more of the right people with less effort, all from the comfort of your home office? Would you like to build great relationships while you do that? Do a little work to get yourself as a guest on different podcasts. Podcast hosts are always looking for […]
9 Productivity Tips for Creative Women Entrepreneurs - Some people are naturally productive. I am not one of them. I struggle with bright shiny idea syndrome. I love to create but I am not always great at completion. Starting projects is more fun than finishing them. Maybe you are the same way. Some of us just don’t have productivity in our DNA. But […]
Episode 68: Gary Henson - Our interview with Gary Henson has great information for entrepreneurs wanting to grow and for coaches wanting to understand more about their craft. Gary shares his different levels of coachability, and the characteristics of an extraordinary entrepreneur. Visual Notes Bio Coming from a family of entrepreneurs, Gary is a 28 year veteran of the professional business coaching […]
7 Creative Habits to Improve Your Focus - I don’t know about you, but as I go through my day, it can be tough to focus on the important stuff. There are so many distractions calling out to us – Brad popping into my office with questions, emails, meetings with clients or coffee with girlfriends, kids texting me, Facebook notifications, and much, much […]
Episode 67: Justin Krane - Justin Krane, a self-styled “Money Strategist”, joined us on the podcast to talk money and more specifically, profit. We got into floaties, National Get Your Head Out Of The Sand Day, ROL (Return On Life) and more. Huge takeaways for any entrepreneur about how to view your spending, income, and profits. Fun talk! Visual Notes […]