Minette Riordan, Ph.D.

About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

This month, we talked about promotional calendars for your whole year and planning marketing promotions around what you want to create. An editorial calendar shows us how we’ll carry about the promotions, like a deep dive. You’ll begin to see the distinction between the promotional and editorial calendars as they’re two […]

Episode 81: How to Use an Editorial Calendar to Stay ...

Dr. Joe Vitale, motivational speaker and author, often says: “the fastest way to get where you want is to be happy with where you are.” Believe it or not, this mindset works! And yet, it’s challenging to adopt this mindset and to maintain it on a daily basis. I love […]

6 New Year’s Tips To Help You Get From Where ...

Goal Setting 2
I love setting goals and planning for the New Year. It’s fun for me to take the time to dream and play with what’s possible. And yet, I used to struggle with follow up and actual achievement of my goals. As a busy entrepreneur with a quickly growing business, I […]

Goal Setting Traps to Avoid

digital marketing
Want to Understand Digital Marketing? Start with Connection. When Ontrapalooza organizers invited me to speak at their digital marketing conference recently, they sent me a list of super techy topics – way more my husband Brad’s domain than mine! I showed the list to Brad and we agreed, nope, Minette […]

Digital Marketing for Creatives