Minette Riordan, Ph.D.


About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



The challenge for creatives is that we do too much, have too many ideas and struggle with bright shiny idea syndrome. Or we think we have to do it all ourselves, that we can’t afford support or that no one can do it as well as we can. Perfectionism and […]

Episode 85: Leverage: The Creative Entrepreneur’s Best Productivity Hack


Productivity 1
In the second episode of our productivity month, we’re bringing you some pretty fun topics, as well as useful and valuable information around productivity. Last week we shared 3 Creative Habits to Increase Your Focus. What we’ve found in working with our own clients, and with ourselves, is that everybody […]

Episode 84: Slow Down to Speed Up: How to Bring ...



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Meet my Inner Critic, the dragon. I have always been obsessed with dragons. Perhaps it began with the famous song “Puff the Magic Dragon.” Then there was the fierce dragon in Sleeping Beauty (who was actually the evil queen Maleficent.) Don’t forget the dragon in the Hobbit who was guarding […]

My Inner Critic is a Dragon


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Welcome to the month of love and productivity, hello February! We’re super excited about this topic since we really still struggle with it as creatives, and as entrepreneurs, and our clients really struggle with it as well. There can be so many distractions around, including a lot of physical clutter […]

Episode 83: 3 Creative Habits to Increase your Focus


profit planner productivity
Do you celebrate small victories? Today I am celebrating small victories, the ones that in the diet industry they call NSVs or Non-Scale Victories. Small victories are the little things that make you feel good and help you see you are making progress, even when it feels like everything is […]

Celebrating Small Victories




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This month, we talked about promotional calendars for your whole year and planning marketing promotions around what you want to create. An editorial calendar shows us how we’ll carry about the promotions, like a deep dive. You’ll begin to see the distinction between the promotional and editorial calendars as they’re two […]

Episode 81: How to Use an Editorial Calendar to Stay ...


Dr. Joe Vitale, motivational speaker and author, often says: “the fastest way to get where you want is to be happy with where you are.” Believe it or not, this mindset works! And yet, it’s challenging to adopt this mindset and to maintain it on a daily basis. I love […]

6 New Year’s Tips To Help You Get From Where ...



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I love setting goals and planning for the New Year. It’s fun for me to take the time to dream and play with what’s possible. And yet, I used to struggle with follow up and actual achievement of my goals. As a busy entrepreneur with a quickly growing business, I […]

Goal Setting Traps to Avoid