Are you willing to take risks in some areas of your life but not in others? Or are you afraid of putting yourself out there? The more willing we are to take creative risks, the more this can lead to success in our business.
At the end of the day, building a profitable business is all about expressing our creativity. Success stems from our willingness to try something new, something different, to try, test and try again to find the perfect method and means to connect with our ideal clients.
I find that creative entrepreneurs often feel challenged to make their talents fit into a traditional business model – linear thinking doesn’t work for us when it comes to creating marketing plans and business structure.
Entrepreneurs who don’t see themselves as creative may struggle to tap into their creative spirit in order to create a successful business but would benefit from some non-linear dreaming. I propose that tapping into our creative genius is crucial for building a business that truly is a match for all of who we are.
Business & Creativity Require Us to Take Risks
One of the key traits of creative people is that they’re risk takers. They’re not afraid to put something new out into the world that might be laughed at. They don’t mind being dismissed as crazy. If you want to be a more creative person and build a profitable business, this is a personality trait that you need to foster in yourself, and it’s easier to do than you might think.
In the last couple of years I took some big risks in my business. Some paid off and some didn’t but because I was willing to try and willing to fail, I discovered what works for me what doesn’t. This is such a relief to know! If you are determined to build a profitable business in 2017, then I encourage you to take one step towards that goal by doing something that feels risky! One of things that worked was publishing my book The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs.
In this book I revealed my one page business mandala, a simple, creative and effective way for visual thinkers to create a business plan. I was struggling to create a plan that worked for me, wasn’t boring or tedious and didn’t take forever to create. I had no idea if this concept would resonate with others, but it did and it has become the foundation of all my business coaching and my live events.
Take a second to consider that without risks there are no rewards. You may have a few failures but if you can keep your failures from discouraging you, the next time you try might be a raging success. If you have what you think are good ideas but you’re afraid to take the plunge and put them out into the world, come back next week for some creative ideas on how to shift your mindset.
And if you would like some support in reaching your goals in 2017, I want to invite you to join me for 3 days in Los Angeles for The Path to Profit Summit: Design Your Roadmap to Success. You will spend 3 days focused on creating your perfect path to profit. You can choose from 2 different upcoming dates. Today I want to gift you with a complimentary to this event (value $997.) You can apply online here.