Imagine you could take one step, just one(!), that would transform your business.
Imagine identifying one thing that could frame all of your marketing, all of your content, even the way you approach your business day.
Can you imagine being able to …
- target clients who want what you are selling, making sales easier
- create a website that is juicy and attracts your perfect clients because it speaks to them!
- turn prospects into warm leads because you speak their language
- create a marketing plan that is specific to attracting your ideal clients, saving you time, money and tears over trying to sell to the wrong people!
- build the lifestyle business you have always dreamed of
… and more? You need to identify your Ideal Client.
Knowing exactly who you want to work with is crucial to the success of your business.
Whether you are being interviewed, writing a blog post, creating a podcast, speaking to a networking group, or buying a Facebook ad, having your Ideal Client’s persona clear in your mind helps frame all of those things.
Are you ready to get started? Let’s go through the seven step process to help you get clarity…
1. Who do you love to work with?
Clearly picture in your mind some of your favorite clients or one client in particular. Write down their first name. Perhaps draw a picture of them.
2. What makes this individual or group of people your ideal client?
Write out every detail you can think of.
Ideas: They are punctual, pay on time, adore you, always do their homework, they tell their friends how great you are, they are silly, creative, authentic…
3. Are there enough of them in the world to buy your service and help you reach your income goals?
Consider your demographics and the population you can pull from. Are you working with local people or virtually?
4. Keeping this individual in mind, stand in his/her shoes for a moment.
Write down what 3 to 5 problems she/he was struggling with before working with you. What were the main problems you helped them solve?
5. Stay in his/her shoes and describe the results this person created from working with you.
How did your client feel about those results?
This point is critical! Resolving those problems for them was the most valuable part of their working with you.
6. Now ask yourself or even better go ask your client, where does he/she hang out in person?
What types of groups, association or organizations does he/she participate in?
7. Finally ask yourself, where does this person hang out online?
Are they on Facebook, Twitter, LinkedIn, Instagram, Pinterest? You are probably already connected to them on at least one of these sites! If you are connected to them and they share their interests you can also use those to flesh out your Ideal Client profile even further.
That’s it! Pull together what you wrote down into a notecard and maybe annotate it, color it, or add related graphics you cut out of magazines. Go ahead and repeat the process if you feel like you have more than one distinct Ideal Client.
Hang your final creation somewhere where you can easily see it from your desk: this is who you want to work with and who you will attract to your business at every step.
We use this technique ourselves and it is highly effective. I think the most telling validation is when clients say things like “it’s like you are in my head” or “it’s like you are talking to me directly!” to Minette. Having that level of understanding and intimacy with your target audience is a great way to convert them to paying customers.
Pro Tip #1 – Often when you go through this exercise that your Ideal Client is yourself! If that happened to you that’s a good sign: you are the absolute best person to solve problems and predicaments that resonate with your own experience. When you word your marketing to match what resonates with you it will attract like-minded people.
Pro Tip #2 – The good folks over at Digital Marketer suggest using google to lookup the most popular baby names for the year when your Ideal Client was born. So if yours is a 33 year old woman look up a likely name for her online and put that name on your Ideal Client notecard. When you discuss marketing related to her then use her name. This approach creates a greater level of connection with your Ideal Client. We even look for stock images of our ideal clients to put on our notecards.
If this post helped you take a step towards more clarity in your business, make sure to follow us over on Facebook to see more of this great content. Our aim is to provide you the information you need to take your business to the next level.