6 Reasons to Write for Your Business


writing for business

6 Reasons to Write for Your Business:

How to go from Getting Started to Getting Your Writing

I love to write but I know it’s not always as easy for others as Brad, my husband likes to remind me. And yet writing is often at the core of what we need to create to generate more visibility, more leads and more clients for our business. From the fun and flirtatious to professional and profitable, writing is an important part of our creative business lives.

So I had my awesome summer intern, aka my son Conner, create a fun infographic sharing 6 Reasons to Write from some old content from a few years back. You can see that at the end of the post and we’d love, love, love for you to share it! I love re-purposing content and re-sharing it!

I also wanted to share the content in text with you. Why? Because people like to read. And Google can’t search images. So it’s important to think about the different ways you can share your content and share it in a variety of ways.

Next week, I could share this content in a presentation at a networking group, a Facebook live video or a series of tweets.

How can you get started and get noticed? Read on to get my 6 favorite ways to start writing now.

1. Create a Writer’s Mindset

  • Eliminate DISTRACTIONS.
  • SCHEDULE time to write in your calendar.
  • Make writing a DAILY HABIT.
  • COMMIT to writing every day. Start with 15 minutes and see what comes up.

2. Find the Right Tools for You

  • Love pen and paper? Try a Moleskin Journal, a yellow legal pad or a spiral notebook.
  • Prefer typing? Old-fashioned typewriters, computers or tablets all work.
  • Use a digital voice recorder to record your thoughts and have them transcribed.
  • Use online tools like Evernote or Google docs to keep track of your notes and ideas

3. How to Approach the Blank Page

  • Use a mindmap – my personal favorite.
  • Doodle the same word over and over
  • Read and be inspired by a word or phrase in a book or online.
  • Go outside and take a walk before writing.

4. Ready to get Noticed? Share personal stories about:

  • Your friends – what’s special about them, why are you grateful for them?
  • Your family – this can be very therapeutic, very funny and very rewarding.
  • Your kids are always good fodder for great stories
  • Your hobbies – what do you love doing in your spare time?
  • Life events – what’s happening in your life?
  • Current events – what’s happening in the world that you have an opinion about?

5. Get Your Business Noticed:

  • What do you love most about your business
  • What are some of the challenges you are facing in your business
  • What are some of the timely themes in your business right now
  • What problems do you solve for your clients? Solve them in writing.
  • Write about current events that are impacting your industry – new rules or laws, a big conference, a new study, a great article you found.

6. Use Your Writing to Grow Your Business

  • Share on your blog
  • Share on social media
  • Create a talk you can give locally
  • Submit to online article sites
  • Submit to local newspapers, magazines and websites

Writing is such a powerful and crucial part of any great marketing plan. If you are reading this and wondering what are the next steps, I invite you to join me and my good friend Molly Mandleberg for a super fun virtual class Creative Marketing in Action. We will be sharing how to easily and effortlessly create great content for your business! I can’t wait!! I love collaborating, first with son and now with Molly!

reasons to write

Minette Riordan, Ph.D. on EmailMinette Riordan, Ph.D. on FacebookMinette Riordan, Ph.D. on InstagramMinette Riordan, Ph.D. on Twitter
Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.



About Minette Riordan, Ph.D.

Dr. Minette Riordan is an award-winning entrepreneur with 17 years experience in media, marketing and sales. She is a lover of art, poetry and mythology and a complete geek who digs discussing how businesses work. One of her core values is continuous improvement; she is a seeker, wanderer and adventurer who loves dragons and coffee. Most days you can find her supporting her creative clients to build profitable businesses. And on other days you can find her in her art studio covered in paint.

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