We’re pretty big fans of Google’s online suite of tools here at the Path to Profit Academy. They don’t involve money and installs, the ability to share everything is built in, and there is very little learning curve.
Let’s dive in a little so I can give you a taste of how we use these tools to make our business run more smoothly.
Create new course content, share it with our VA to clean up and post in WordPress. This is super-effective since it allows us to spend more time just creating the content which is then handed off to our VA to handle all of the details: formatting, adding imagery, hyperlinks to handouts, embedding videos, and adding it into the course structure.
We’ve talked about our editorial and promotional calendar before: it’s crucial! We’ve recently upgraded it to look something like an example from hubspot. Here’s a link to a template of our calendar that you can make a copy of and just start adding to. We use this continuously as a method to plan editorial (social media, blogging, podcast episodes, email) and promotional (emails, social media), and we use it to communicate with our VA.
We use Google Slides to quickly create great-looking lead magnets (pdf downloads, etc.) that we use as free downloads that people get in exchange for giving us their email address. You can see the full download by opt-ing in here.
This is Google’s note-keeping tool and I was introduced to it by a CEO who dumps all of his ideas into it. It has a very basic interface: no fancy formatting, just bullets or numbered lists. It has a basic tagging system. But (!):
- it has an iOS app that lets you dictate new notes
- everything is automatically synced to the cloud
- you can share notes with other google users
- I like the way it displays, especially when I add images to a note
We use Google calendar in a number of different ways not just in our business lives but our personal lives. I think one of the most important ways is by integrating Minette’s work calendar with Calendly and then using that to have clients self-schedule their coaching sessions. Minette can set specific schedule times in Calendly, but also any events that show Busy in here Google calendar are automatically blocked out in Calendly. We take this a step further for scheduling our podcast interviews: integrations between Ontraport (our CRM), Google Calendar, Zapier, Calendly, and Zoom allow us to automatically schedule an appointment and a Zoom video call with an interviewee and send followup emails.
Organization is a critical part of your business planning process and having the right tools to help with that can make it go much easier. Google does a great job of making these powerful yet easy to use for noobies. There are iOS and Android apps for all of their tools so you can always have access wherever you go. Finally, you can share everything with your team. For geeks like me it’s kind of amazing that you can buy a Chromebook for less than $150 and have all of these tools for free to help run your business. Do you have a unique way that you use Google’s tools in your creative business? Let me know in the comments.
P.S. I realized I wrote this without mentioning gmail 🙂 I guess we could have made the title ‘6 Ways …’: gmail is definitely a big part of our day-to-day as well.