I hear over and over from my clients, “I don’t know what to say on my blog, social media, newsletter, etc.” I thought it would be useful to share 5 blog post ideas to jump start your creative writing process. Blogging and content creation, in general, are still powerful marketing strategies that will showcase you as an expert and help you to be found in the vast world wide web. The more consistently you generate high-quality content that is valuable to your ideal clients, the more success you will see.
- What do you love most about your business or your career?
I don’t know about you, but I am a very curious person. I love to hear people’s stories about why they started their business or chose a particular career. It tells me a lot about them.
Write about what you love most about your business or career. What aspects are the most fulfilling? What keeps you the most motivated every day? Your passion is a showcase for your talent and expertise. I want to work with people who are passionate and enthusiastic about what they are doing. When you show people how much you love your job, they are more likely to believe you will do a better job than someone else who doesn’t seem as excited or motivated.
- What are some of the challenges you are facing in your business?
I am not talking about baring your financial problems or saying your job sucks. Every business faces challenges, changes in the industry, growth issues, the need for new tools, new strategies or a different plan. Show what challenges you have faced and how you have overcome them.
Are you financing new equipment that will help you serve your clients better? Talk about the new equipment. Did you hire a new sales rep? Introduce them! What is happening on a day-to-day basis in your business or in your industry that keeps you on your toes?
- What are some of the timely themes in your business right now?
Most industries have cycles, seasons and themes, just like nature! What is affecting your business or what’s important at a particular time of year. The magazine I founded a dozen years ago, North Texas Kids, focused on seasons that reflected the academic school year. We write about back-to-school, winter break, starting kindergarten, summer camps and other seasonal topics we know parents are interested in. What are your clients looking for at different times of the year? Think back over the last year and identify specific cycles in your business.
- Answer the questions you get asked about your business on a regular basis.
Clients tend to ask us the same questions over and over, right? This blog post is an example of me answering a common question: I don’t know what to say. Usually there are specific problems that you are the best at solving. You are the expert, tell your prospects how you have solved problems for other people. I am not talking about creating a FAQ page on your website, I am talking about offering real solutions to real problems.
- Write about current events that are impacting your industry.
Are there new rules or laws changing how you do business? Write about the effects this could have on your industry, on your business or on your clients.
Is there a big industry conference you are planning to attend or have attended? Share what you learned or who you met.
Did you recently find a new study or a great article that taught you something new about your business? Share it, talk about it, invite feedback.
Writing is a phenomenal way to educate your clients, to show what problems you solve and to engage in a dialogue with them. Find out what they want, what they need and how they want you to provide solutions. The more you can share with them why you are the best person to solve their problem, the faster they will say Yes, I need that!