Monthly Archives: October 2017

I don’t know about you, but as I go through my day, it can be tough to focus on the important stuff. There are so many distractions calling out to us – Brad popping into my office with questions, emails, meetings with clients or coffee with girlfriends, kids texting me, […]

7 Creative Habits to Improve Your Focus

18 Oct, 2017 in creativity / daily practice / time management / zen by Minette Riordan, Ph.D.

Justin Krane, a self-styled “Money Strategist”, joined us on the podcast to talk money and more specifically, profit. We got into floaties, National Get Your Head Out Of The Sand Day, ROL (Return On Life) and more. Huge takeaways for any entrepreneur about how to view your spending, income, and […]

Episode 67: Justin Krane

17 Oct, 2017 in business / income / podcast-episode / profit / sales / speaking by Brad Dobson

digital marketing — Want to Understand Digital Marketing? Start with Connection. When Ontrapalooza organizers invited me to speak at their digital marketing conference recently, they sent me a list of super techy topics – way more my husband Brad’s domain than mine! I showed the list to Brad and we agreed, nope, Minette […]

Digital Marketing for Creatives

11 Oct, 2017 in marketing by Minette Riordan, Ph.D.

We had a super-fun talk as Lisa Marie Platske returned to the podcast for a second time to set us straight about transformational leadership. She asks “How are the actions I am taking impacting/influencing or making a difference?”. We talked about how Vulnerability does NOT equal Depositioning. Lisa Marie also […]

Episode 66: Lisa Marie Platske #2

10 Oct, 2017 in branding / business / leadership / podcast-episode / speaking by Brad Dobson

While creating new products, packages, and services is hugely important to your sales and profit potential, there often comes a point when you need to pause the creative urge and re-evaluate what you’ve already created. I am speaking from experience (and maybe channeling a little Brad in this post.) I […]

Is it Time to Re-evaluate What You are Selling?

4 Oct, 2017 in business / marketing / sales by Minette Riordan, Ph.D.

During our recent Dream. Design. Profit. summit Minette had a flash of inspiration, magically synthesizing her thoughts on Sales funnels, Ideal Clients, and Joseph Campbell’s Hero’s Journey. In this episode, we detail how you can use your own hero’s journey to not just help identify your ideal client but also […]

Episode 65: The Hero’s Journey Sales Funnel

3 Oct, 2017 in creativity / ideal client / marketing / podcast-episode / relationships / systems by Brad Dobson