Monthly Archives: July 2016

Our first guest on the podcast is Joe Metcalf from Arise Design. We had a blast talking with Joe about Branding – one of our main topics at the academy – and how he combines business savvy and unique creative gifts to help other creative entrepreneurs. Topics included: STAND OUT: […]

Episode 4: Joe Metcalf from Arise Design

26 Jul, 2016 in branding / podcast-episode by Brad Dobson

What do secondary colors have to do with our marketing plan? Secondary colors represent our first interactions with our ideal clients, so they have to be a combination of our primary touch points as discussed in the blog post series on Primary Colors: What is your unique genius? Who is […]

Color Wheel Marketing Plan: Secondary Colors

20 Jul, 2016 in ideal client / marketing / profit by Brad Dobson

Minette and Brad talk about the concept of identifying your Ideal Client. What is it? Other marketing terms for the same thing: avatar, target market, niche How do you identify them? Why does it matter? How do you use this information for successful marketing – know problems, can add solutions, […]

Episode 3: Why Identifying Your Ideal Client Is So Important

18 Jul, 2016 in ideal client / podcast-episode by Brad Dobson

This is part 3 of a 3 part series. Part 2 is about Your Ideal Client. Once you are clear about the problems you solve and whom you solve them for, marketing is simple. All of your blogging, social media posts, speaking engagements and other marketing tactics have a […]

Color Wheel Marketing Plan: Blue Represents The Problems You Solve

11 Jul, 2016 in ideal client / marketing by Brad Dobson

This is part 2 of a 3 part series. Part 1 is about Your Unique Brilliance. Knowing who your ideal client is and where to find them is a key piece of any business plan, not just your marketing plan. Yet I find that all entrepreneurs, not […]

Color Wheel Marketing Plan: Red represents Your Ideal Client

6 Jul, 2016 in ideal client / marketing / profit by Brad Dobson

Money mistakes in business? We’ve made them all and we really want to help you avoid them. Why does money matter so much? As Brad says, “this isn’t The Path to Non-Profit”. We talk about Tony’s Hsieh’s book “Delivering Happiness” and how reading it was a watershed moment for us. […]

Episode 2: 5 Big Money Mistakes That Creative Entrepreneurs Make

1 Jul, 2016 in podcast-episode by Brad Dobson

We – Dr. Minette Riordan and Brad Dobson – interview each other and lay out the groundwork for the podcast. Brad optimistically, hopefully guesses a 5 year story arc for the podcast. We talk about our journey in the many years before founding the Path to Profit Academy, re-live stresses […]

Episode 1: Introducing The Path to Profit Podcast

1 Jul, 2016 in podcast-episode by Brad Dobson